Having just received the coding scheme from the previous study on which this project is based, I'm quite happy that I can put something together once my supervisor finally materialises.
There are two poles I could aim at; either a large sample and a very statistical overview; or a small sample and a more qualitative investigation.
On the other hand, even with a small sample I could focus more on form (design features) of the blogs, or on their content (post topics and references).
Either way, feasibility is a major factor. One way to avoid the question almost entirely is to base my coding scheme mostly on what's gone before to aim for a good comparison; this would also mean a fairly design-oriented taxonomy which could make for less time-consuming coding.
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