"Much too often, researchers design content analysis studies ad hoc and
conduct them without any thought of validation; such research contributes
little to the literature on content analysis".
Well, I wonder if he means they don't contribute much to the methodology literature? I'm not too worried about doing that, I'm only doing a short Masters thesis. But I have noticed that a lot of the studies I'm using are rather sparse in terms of methodological considerations.
Hopefully I can design something pretty simple as I only have 2 months to get the thing done.
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